New Shop Logo

[Jordan]

So I'm ramping up to make it official and thought I'd get some feedback :)

Shop name will be Pagano's Sport & Service. I'm focusing on cool Euro classics, especially for motorsports. I added the " 's " since I think it sounded better...so that will be applied to all.

I have my favorite, what is yours?

[Crazyswede]

Shouldn't it be Pagano and Sons?

[SwedeSport]

I like the logos.

My suggestion is to adopt the logo, as well as the color scheme, but do several color variations. It all depends on the substrate you're putting it on. You need a 1 color b&w version for sure, but maybe have a few variations of the same colors so you don't get pigeon holed into using the same color background all the time. Ie... blue, black and white logo for on yellow, black white yellow on blue,... etc.

I'm a fan of consistency in the logo, but feel its ok to alter the color so long is it remains recogizable to your common identity.


I have tried to get away from circles, and ovals in logo design. I think the surrounding shape becomes the limiting factor in your design. I really dig the tire tread effect.

[DrewP]

Hmm. I put in a vote, but I kind of agree with Jason on this one, having some flexibility to mix & match colors depending on how you are using the logo could be handy, could offer your customers options to match their color scheme.

My 2nd favorite is the lime green by the way, very cool Euro retro look to the bright green.

[airsweden]

Drop the "O"

[DrewP]

[Jordan]

It helps to be married to a graphic designer. My top favorites are the top picks and thanks for your comments.

By the way, my wife's suggestion for a name (only half jokingly) was Skidmarks

[SwedeSport]

If I actually spent as much time working, as I do F'ing off, I'd be rich.

[DrewP]

Oh my God that is amazing. May I reproduce this artwork? Definitely want to put a decal of this on my race car.

[SwedeSport]

By the way, my wife's suggestion for a name (only half jokingly) was Skidmarks

Was she doing your laundry when that light bulb switched on???

[Jordan]

Lol.

Jason I have a seperate Trionic logo but I have to admit it's not as cool
as that.

[SwedeSport]

I didn't spend a lot of time on it, so it could probably stand some refinement.

Like replacing the O in TRIONIC with the old skool Turbo emblem O like on his chest.

Maybe try alternate text layouts too, with differing fonts.

[SwedeSport]

Oh my God that is amazing. May I reproduce this artwork? Definitely want to put a decal of this on my race car.

Jordan and I have had some discussion on making schwag available when he finalizes the identity.

I plan on sporting his brand on my 84 notch. He will be doing all of the wiring work and tuning.

[DrewP]

Ya, Jordan if you have decals made by the time you send me those harnesses throw some in, I will get them on my cars as well.

For that matter I need some Shirt Happens and some 9Sport logos too.

Dammit, now I need to get around to working on mine!

[SwedeSport]

No doubt...

I plan to pimp out my notch with logos of forum friends.

I'm thinking that somewhere on the car it's gonna say, " Follow my build (and rebuild...) @ SAABrally.com"

Summit Racing is more than generous with their stickers,.... but no.